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If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
This is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content that don’t fit into a shorter, more succinct space.
Facebook: Mark Zuckerberg's Definition Of Freedom
Published: 21 October 2019Written by Patrick Burkholder
Facebook's Mark Zuckerberg says Facebook stands for freedom of speech, as stated in his speech at Georgetown last week. The social media giant, however, seems to be only an amplifier for whatever the Facebook algorithm deems worthy to be displayed on the News Feed post.
How does the algorithm really work? What is amplified? In a report by TechCrunch, two forms of content. Native content is optimized by the algorithm for engagement. This makes people spend more time on Facebook, therefore "in the company" of the other form of content which is amplified – paid advertising.
This is not a black and white affair. The algorithm doesn't practice this amplification absolutely. Facebook does work to stop things like hoaxes and medical misinformation from going viral, even if they have already been deemed "post worthy" by the algorithm. However, Zuckerberg has personally decided that Facebook will not attempt to stop paid political misinformation from going viral.
Many disagree with this decision, whilst many also agree with it. But is it really true that it somehow defends freedom of speech? If a political ad shows up on a News Feed that is obviously false, would anyone seriously consider a decision not to run the ad, considering its not being run as a violation of freedom of speech?
The larger issue at play here is that Facebook thinks that, if their algorithm doesn't discriminate against any content, it is therefore fair. When Zuckerberg says he wants to give everyone a voice, what he is really saying is that Facebook give those selected by its algorithm a voice. The "opinion" of the algorithm, for better or worse, is calling the shots, functioning just like a censor.
Almost nobody condones hate speech, discrimination, warmongering or abuse of any kind, but Facebook allowing political ads regardless of content is basically an extension of how their algorithm optimizes engagement. Facebook's belief that, as long as they withhold judgement based on content, their ongoing, never-ending editing of what people see and don't see (censorship for better OR worse) is fair, can spread a lot of good information. But that doesn't stop extremes, conspiracy theories, histrionics, mistrust, suspicion and conflict across the globe.
Facebook's business model – optimizing for engagement – is not going to change so the social media platform can be a force of good. That would disturb the relentless assault of ads.his is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content that don’t fit into a shorter, more succinct space.
Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.
Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.
The Quality of Your Life How You Formulate Your Opinions Depends On the Accuracy of the Information You Digest
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